Creative & Strategy

CATIE WIDMANN        



                                                                                                           


EXPERIENTIAL                          ATARI HOTELS
VISUAL BRANDING                  BROTHEL
SINGLE                                        “HOME” EDDIE BENJAMIN & SHAWN MENDES
ALBUM                                        AS FAR AS THE EYE CAN SEE
SINGLE                                       “FLOWERS ON THE MOON”
SINGLE                                       “FOOLISH”      
SINGLE                                       “PASSIONATE”
EP                                                 WEATHERMAN
SINGLE                                        “KEEP  IT”
VISUAL BRANDING                  KID CULTURE
EXPLORATION                          NICHE TASTE
TOUR VISUALS                         EDDIE BENJAMIN (JUSTIN BIEBER TOUR)
ALBUM                                        SKYVIEW + SKYVIEW DELUXE
EXPLORATION                          PROGRAMMABLE ART
SINGLE                                       SPRING BREAK
BRANDING                                 VOL 1 RECORDS
SINGLE                                       SLOW DANCE (FT. AVA MAX)
BRANDING                                 MERCH DESIGN
EXPLORATION                          MISC

     

Overview
PROJECT:
ATARI HOTELS  at  PHOENIX FAN FUSION

PROJECT TYPE:
EXPERIENTIAL EVENT,  FAN CONFERENCE

ROLE:
CREATIVE DIRECTION, CONCEPT, DESIGN,  SITE   DEVELOPING A VIDEO GAME HOTEL IN THE DESERT IS MUCH EASIER WHEN YOU HAVE THE FANDOMS ON YOUR GOOD SIDE. STRATEGICALLY ALIGNING THE COMPANY AS A “FAN, FRIEND, ONE OF THE NERDS”.

WE POSITIONED ATARI HOTELS AT THE HIGH-TRAFFIC ENTRANCE TO A 150,000 FAN CONVENTION AND PROVIDED A SPACE TO CHILL OUT, HYDRATE, TAKE OUTFIT PHOTOS WITH FRIENDS. ARCADE CABINETS AND CUSTOM BRANDED GIVEAWAYS LED TO THE MOST IMPRESSIONS FOR A COMPANY IN ATTENDANCE.